Tiktok Attribution Window May 2026

"Sales are up 20%, but TikTok says we only made $5,000. Why are we spending $10,000 on ads?"

Google will say: "The user clicked a Google search link 10 minutes before buying. Google gets the credit." tiktok attribution window

Let’s fix that confusion. Understanding the is the single most important factor in deciding whether you scale your account to $100k/day or shut it down in frustration. What is an Attribution Window? In plain English, an attribution window is a time limit. It answers the question: "If a user sees or clicks my ad, how many days do I get to count them if they buy something?" "Sales are up 20%, but TikTok says we only made $5,000