Inc — Slumberland

Slumberland Inc. has also become a marketing powerhouse. Their viral campaign, "The Third Place is the First Place," argued that your bed is more important than your office or your living room. They sponsored sleep retreats in Minnesota’s Northwoods, where CEOs pay $5,000 to learn how to nap.

But customers disagree. With a reported 40% market share in the Upper Midwest and aggressive expansion into the Sun Belt, Slumberland Inc. has proven that in a tired world, the person who sells the best dream wins. slumberland inc

Critics argue that Slumberland has commodified a basic biological need. "Sleep shouldn't be a tech arms race," says Dr. Helen Parrish, a sleep neurologist. "You don't need a $4,000 mattress with Bluetooth; you need to turn off your phone." has proven that in a tired world, the