“My croissants are $4,” Maya says. “The supermarket sells them for $1.” Kotler smiles. “But what value do you give? The supermarket croissant is cardboard. Yours is buttery, Instagrammable, and smells like heaven. Reduce their non-monetary costs : time, effort, risk.”
Image: Four puzzle pieces labeled Product, Price, Place, Promotion. principles of marketing by philip kotler ppt
“Maya, marketing is not selling. It is the art of creating genuine customer value. Let’s fix your bakery. Open my PPT.” “My croissants are $4,” Maya says
Image: A thirsty person choosing between water, soda, and a smoothie. Text: Needs (food) → Wants (croissant) → Demand (affordable croissant). The supermarket croissant is cardboard
Post-credits scene: Maya now teaches a local business class using the same PPT. She adds her own slide: “Thank you, Dr. Kotler. My grandmother’s bakery is alive because you taught me that the customer is not a wallet. The customer is a story waiting to be finished.”