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Consistent pastel color palette, high‑contrast thumbnails, “hand‑held” aesthetic that reinforces authenticity. 4. Audience Demographics & Psychographics | Demographic | Approx. Share | |-------------|---------------| | Age | 13‑18 (45 %); 19‑24 (35 %); 25‑34 (15 %); 35+ (5 %) | | Gender | Female (≈ 60 %); Male (≈ 35 %); Non‑binary/Other (≈ 5 %) | | Geography | United States (38 %); United Kingdom (12 %); Canada (8 %); Brazil (7 %); Rest of World (35 %) | | Interests | Fast‑fashion, thrift‑store finds, DIY up‑cycling, mental‑health advocacy, music & pop culture. | | Device | Mobile‑first (≈ 85 % of views from smartphones). |

All data points are ; no private or non‑consensual information was accessed. 3. Platform‑Specific Findings 3.1 YouTube | Metric | Value (Q4 2024) | |--------|-----------------| | Subscribers | 1.22 M | | Avg. views/video (last 30 days) | 185 k | | Avg. watch‑time per video | 6 min 45 s (≈ 45 % retention) | | Upload frequency | 2–3 videos/week (mostly “vlog” & “haul” formats) | | Top‑performing video | “$1000 DIY Wardrobe Challenge – Full Transform!” – 2.1 M views, 98 k likes | | Monetisation | AdSense + channel membership (≈ $3,400 / month) + affiliate links (fashion & beauty) | nickiibaby videos