This paper examines the digital persona of “Netgirl Alexa,” an emerging micro-influencer/content creator. Using qualitative analysis of her posted content and audience interactions, we explore themes of authenticity, algorithmic visibility, and gendered performance online.

Netgirl Alexa illustrates how even small-scale online figures navigate the tension between personal expression and audience expectation.

The internet enables niche personalities to cultivate dedicated followings. Netgirl Alexa represents a case of… [describe her platform, content type, and estimated reach].