Mixue Icecream !free! May 2026

But here’s the thing: . Affordable joy is the point.

But Zhang Hongchao, now a billionaire several times over, has a quiet answer. In a rare 2023 interview, he said: “I don’t want to be the Apple of ice cream. I want to be the chopsticks of ice cream — everywhere, useful, and nobody thinks about it twice.” mixue icecream

That’s the real feature. Not a product. Not a price point. A . But here’s the thing:

What Zhang understood — before Harvard MBAs wrote case studies about it — is that . It’s a daily ritual for people who work hard. His customers weren’t Instagram foodies. They were students, taxi drivers, factory workers, and grandmas taking grandkids for a walk. now a billionaire several times over