Tim (Bad Brownie) wins on financial success. Who had the weirdest pivot? Alex (Chef to Vet) wins on sheer audacity. Who would win in a rematch? Dhruv—that oxtail tortellini lives rent-free in our heads.
Tim is the runaway commercial success story of the 2010 cohort. He founded Bad Brownie —a brand that turned gooey, boozy, over-the-top brownies into a multi-million pound empire. You can buy his brownies in Waitrose, Co-op, and airports across the UK. He proved that losing MasterChef can be the best thing that ever happened to you. (He also still cries, but now it’s into a pile of cash.) The Verdict: 2010 Was the Last "Pure" Season Looking back, the 2010 finalists represent a turning point. They were hobbyists, not influencers. Dhruv cooked from the soul, Alex cooked from the brain, and Tim cooked from the heart. They didn't have social media managers or sponsored knife sets. masterchef 2010 finalists
Alex did the unexpected: He actually opened a restaurant, The Hole in the Wall , in Cambridgeshire. But his real legacy? He walked away from the stove. After earning a Michelin Bib Gourmand, Alex sold the restaurant and retrained as a veterinary surgeon . Yes, you read that right. He went from plating scallops to saving sheep. He still cooks at home, but these days, his knife skills are reserved for the operating theater. The Third-Place Finalist: Tim Kinnaird Tim was the emotional heart of the 2010 series. A former actor and stay-at-home dad, he cried more than anyone else on the show. But when he wasn't crying, he was making incredible desserts. He was the pastry king before pastry was cool. Tim (Bad Brownie) wins on financial success
What are your memories of the 2010 final? Drop a comment below! Did you root for the scientist, the dad, or the project manager? Who would win in a rematch
A "Banoffee Pie" that made Gregg Wallace see God.
His "surf and turf" with a vanilla and celeriac puree that left the judges confused but intrigued.