Jenna J Ross And Bruce Venture ✦ Full Version

We built a simple 2x2 for any decision:

Jenna J. Ross, Ph.D. & Bruce Venture

For anyone trying to launch a project (business, research, creative) where the evidence is thin, the stakes are high, and one of you thinks “the data is incomplete” while the other thinks “the vibe is right.” Part 1: The Core Conflict (Jenna) Bruce will say: “We don’t need more data, we need a decision.”

I will say: “We don’t need a decision, we need a falsifiable hypothesis.”