Every insight must answer: What will we do differently?
Most competitor slides are boring. They list logos, market share, and a vague SWOT—then everyone nods and moves on. identifying and analysing competitors in marketing ppt
But a great competitor analysis PPT doesn’t just inform. It Every insight must answer: What will we do differently
| If we see… | Then we should… | |------------|------------------| | Competitor A lowering price | Avoid price war; double down on service | | Competitor B launching AI feature | Fast-follow with a simpler version | | Competitor C weak in customer support | Make support a core marketing message | identifying and analysing competitors in marketing ppt