Crisis Communication Management: Applying Theory To Real Cases Read Online -

The crisis: A Valentine’s Day ice storm grounded 1,100 JetBlue flights. Passengers sat on tarmacs for up to 11 hours. No food. No working toilets. The CEO, David Neeleman, was in a tunnel with no cell service.

April 14, 2026 | Reading Time: 6 minutes The crisis: A Valentine’s Day ice storm grounded

The result: United stock dropped $1.4 billion in value. Munoz later called it a "humbling experience." The crisis: A Valentine’s Day ice storm grounded